Zahrah is an online florist offering a diverse selection of fresh and dried flower bouquets, as well as customizable arrangements to suit any taste or occasion. Perfect for gifting or personal enjoyment, Zahrah caters to every need—whether for a special event, a spontaneous gesture, or through a convenient subscription service. Zahrah brings the beauty of flowers to life with options for every moment and preference.
(COLORS + TYPOGRAPHY)
(PROCESS)
As the second project in my Google UX Design certificate, this florist website involved designing a fully functional and responsive platform using Adobe XD. The site showcases various flower catalogues, offers customization options for creating personalized bouquets, and incorporates a complete checkout process. My design focused on creating an intuitive and pleasant user experience that allows customers to browse, customize, and purchase with ease. The website’s responsiveness ensures a seamless experience across devices, enhancing accessibility and convenience for all users.
(DESIGN)
Zahrah's brand identity beautifully reflects its floral theme, utilizing muted earthy and warm colors that evoke positive emotions, reminiscent of the sentiments flowers convey during special occasions. The overall aesthetic embodies a clean boho style, which is both timeless and sophisticated, imparting a sense of gravitas and calmness. This thoughtful design not only enhances the visual appeal but also emphasizes ease of use, ensuring that customers can navigate the site effortlessly while enjoying a pleasant and engaging shopping experience.
