Salney is a social app that connects people worldwide to the knowledge they seek, instantly linking them to real individuals who can provide genuine answers and insights. With its seamless question-and-answer format, Salney empowers users to dive into personalized, one-on-one conversations, enriched by diverse perspectives and expertise.
(INTERACTIVE PROTOTYPE)
(COLORS + TYPOGRAPHY)
(ROLE)
Being with Salney from its inception has been an incredibly exciting journey, allowing me to contribute to every stage—from developing the product, designing app features, and crafting the brand identity, to continuously iterating on the app itself. Working closely with the two co-founders, I’ve not only brought their vision to life but also infused it with my own creative insights, including the concept of the iconic token system with its nostalgic payphone reference and the identity tag system, which streamlines user matching.
(DESIGN)
My design for Salney embraces a minimal take on neubrutalism, evoking a sense of nostalgia that mirrors the “old-school” essence of real-time phone calls and genuine human interactions—an approach meant to counter the common digital-era distrust. The iconic yellow injects joy and warmth into the monochromatic palette, while the layout and micro-interactions are crafted to deliver a smooth, engaging experience. This approach creates a distinctive, welcoming product, blending a subtle retro charm with modern usability, delivering a memorable experience aligned with the brand's mission and the app’s core functionality. Every interaction is thoughtfully crafted to resonate with users, making Salney both inviting and purpose-driven in its design and user experience.
(SOCIAL MEDIA)
Salney's social media presence embodies a retro-minimalist style, serving as a cornerstone of its brand identity. This not only reflects Salney's unique character but also extends its mission of knowledge exchange and community engagement across various platforms. Through thoughtfully curated content and visuals, Salney connects with users in a way that is both inviting, nostalgic, and aligned with its core values, fostering a sense of belonging and curiosity within its community.
(MARKETING VIDEO SAMPLES)
In my expanded role as a marketing content creator, I’ve produced a range of videos using tools like Jitter and Adobe After Effects to enhance Salney's online presence and reinforce its brand identity. These sample clips have been speeded up and are silent, serving as simplified and condensed representations of the final content.
