SALMA ____________ ZAHER

UX/UI Designer

+

Creative Lead

Crafting experiences that are both purposeful and playful.

Blending functionality and aesthetics to transform ideas into joyful, intuitive, accessible creations.

Ever curious, forever learning.

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(ABOUT)

I'm a designer with a background in architecture and a passion for creating purposeful, joyful experiences. My design philosophy centers on balancing function and beauty, keeping the user’s needs front and center, while infusing each project with an element of delight. With every project, I aim to design for good: making products that are useful, accessible, and uplifting for the people who use them.

With an eye for detail and a focus on clear, effective visuals, I’ve worked across a variety of projects from brand identities to digital products. I love taking ideas and translating them into intuitive, engaging designs that stand out and connect with people. I believe every interaction should feel thoughtful and well-crafted, and I’m always exploring new ways to blend structure with creativity to make each project unique.

Whether I’m building a brand from scratch or enhancing a digital product, I bring dedication, an open mind, and a fresh perspective to everything I do. Working closely with clients and collaborators, I aim to help them bring their vision to life, solve real problems, and make a positive impact with design.

(EXPERIENCES)

Apr 2020 - Aug 2021

Architect

schultearchitekten

  • Contributed to multiple high-profile architectural projects, including feasibility studies, residential and commercial buildings, and public facilities, delivering on design phases from conceptualization to technical development.

  • Effectively coordinated with specialized planners to align technical standards with client objectives, ensuring that all designs met regulatory requirements while maintaining functionality and aesthetic integrity.

  • Cultivated strong collaborative relationships within cross-functional teams, earning recognition for seamless integration into team structures and effective communication with stakeholders.

Jan 2024 - Feb 2024

Freelance UI Designer

AMPed

  • Designed intuitive and visually engaging app screens, strictly adhering to the provided brand book to ensure brand consistency and alignment with the client's vision.

  • Developed a functional prototype for the app, which was successfully used in presentations and pitches to potential stakeholders, contributing to the project’s potential investment opportunities.

Jan 2023 - present

UX/UI Designer

Quraneyah

  • Created the app's brand identity, including the naming, logo design, and comprehensive branding strategy, resulting in a visually compelling and spiritually resonant product.

  • Led the end-to-end design process, from wireframing to final UX/UI implementation, ensuring a seamless and intuitive user experience that has successfully resonated with users and fostered community interaction.

  • Built the app’s landing page in Webflow and crafted its social media content, establishing an online presence that effectively promotes the app and continues to grow its user base.

Aug 2022 - present

Creative Lead (UX/UI Designer previously)

Salney

  • Designed and developed Salney’s app and website from concept to completion, establishing a comprehensive brand identity that includes values and mission, visual style, and tone of voice.

  • Collaborated cross-functionally with the team to define user-centric features, leading to a product that effectively blends modern user experience principles with elements that evoke genuine human connection.

  • Created Salney’s innovative and iconic token system, enhancing user engagement and fostering a culture of reciprocity within the app.

  • Leading the design and refinement of the Salney app, ensuring seamless integration of ongoing product development and strategic initiatives.

  • Spearheading brand presence across all platforms and managing all creative assets, ensuring cohesive and consistent messaging that aligns with Salney’s mission and identity.

  • Shaping compelling product and brand narratives that have contributed to successful pitches, positioning Salney for a resonant launch and setting the stage for future growth.

(SERVICES)

1

[User Experience + User Interface Design]

Creating designs that are both aesthetically pleasing and user-centric is at the core of what I do. I focus on crafting seamless, enjoyable user journeys that feel intuitive and effortless. By understanding your users’ needs and behaviors, I create interfaces that are both visually engaging and highly functional. My goal is to design experiences that people can enjoy navigating, whether they’re browsing a website or interacting with an app.

[Creative Direction + Branding]

I help businesses discover the heart of their brand and translate it into a visual identity that feels unique, consistent, and compelling. Whether you’re starting from scratch or refining an existing brand, I guide you through the entire process—from logo design to brand guidelines—to create a cohesive image that resonates deeply with your audience. I craft brands that tell stories, spark emotions, and leave a lasting impression.

[Prototyping + Interaction Design]

From sketches to fully interactive prototypes, I bring ideas to life in a way that feels real and tangible. I use tools like Figma, Framer, and Webflow to craft interactive prototypes that simulate the final product, letting you experience your design firsthand. With custom animations and smooth transitions, I make sure that every interaction feels thoughtful and connected to your brand’s identity. These prototypes not only help refine the product but also serve as a visual storytelling tool to bring your concepts to life.

[Consulting + Design Strategy]

Not just about pretty pictures—I help you think through the bigger picture. As your design partner, I offer strategic guidance on aligning your brand, product, and vision with your users' needs. Through detailed research, ideation, and collaboration, I help you build a roadmap for success, whether it’s refining a product’s user experience or establishing a brand identity that stands out. I approach each project with an open mind, ensuring that every design decision is informed, purposeful, and tailored to achieve your goals.

[Passion + Personal Philosophy]

I believe that design is a journey best taken with enthusiasm and dedication. I pour my heart into every project, ensuring that I not only meet but exceed expectations. With a keen eye for detail, I stay incredibly organized and diligent throughout the process, making sure everything flows smoothly and on schedule. I thrive in environments that require me to learn quickly and adapt to new challenges, eagerly rising to the occasion when it comes to mastering new skills or tackling unfamiliar tasks. I prioritize clear, open communication and enjoy collaborating, where ideas and creativity can flow freely. You can count on me to deliver high-quality work that aligns with your vision, while ensuring a positive, friendly, and professional experience every step of the way. Let's bring your ideas to life with passion, precision, and a pinch of pizzazz.