Talabat launched a 10-day experiential campaign at 974 Beach to engage Qatar’s summer crowds through a series of fun, self-sustaining brand activations. Built from the ground up, the beach setup featured five interactive experiences including a swing photo booth, sunscreen station, DIY charm bar, a cold plunge, and a remote control goodies delivery car. The activation blended visual impact, low-tech interactivity, and strong Gen Z tone to drive both engagement and content sharing. My involvement spanned end-to-end creative leadership of the activation’s core, from strategy and ideation to art direction and UX. I conceptualized and developed activation ideas, authored bilingual copy used across on-ground touchpoints, and handled spatial planning. I also oversaw the development of all physical assets, including stickers, signage, and merchandise.