Wide Evo Launch

Wide Evo Launch

Wide Evo Launch

Wide Evo Launch

A multi-zone studio experience introducing Fujifilm’s hybrid instant camera to Doha’s creative community.

A multi-zone studio experience introducing Fujifilm’s hybrid instant camera to Doha’s creative community.

A multi-zone studio experience introducing Fujifilm’s hybrid instant camera to Doha’s creative community.

Client

Fujifilm Instax

Role

Assistant Director

Company

Descifer

Duration

Sep 2025

Scope

Creative Direction, Experience Strategy, Spatial Design & Planning

Zipporah Events partnered with Fujifilm to roll out the regional launch of the Instax Wide Evo camera across five countries, with Descifer leading design execution for the Doha edition. The event brought together over 70 attendees, including 25+ creators, for an immersive experience centered around Fujifilm’s new wide-format instant camera. As Assitant Director on this project, I led the spatial design, creative direction, and operations. My role involved translating the open studio into a zoned experience optimized for flow, content creation, and tactile interaction. I supported in curating five unique photo sets, a VIP interview area, and an interactive product display system. The event successfully positioned Instax not just as a camera brand, but as a lifestyle experience embedded in Doha’s creator scene.